Customer engagement platform for Real estate is very essential. Now a days,
clients look for information on Social media and the real estate portals.
Web portal reviews:
The customer get reviews online. They then, check the information on phone call
and visit the place to get a firsthand information. Customer experience platform
is provided by the popular real estate web portals. There are many reviewers
available. They share information to the person who inquires about the said
The clients get information, if the promoter is a genuine person, his previous
reputation etc. Based on this review, then the Client engagement happens. The
customer will check facts in his own way and then will visit the place and based on
the satisfying ways of the sales person, he will do the purchase.
- Social Media Exposure:
The real estate people, it could be the developers or the brokers, they engage the
services of A Digital Marketing Company. The social media team will train one
member each of the real estate firm or the developer’s personnel. Thus, the
Customer engagement platform for Real estate happens.
The daily inquiries will be sent to them. An open house tour is always streamed
on face book by the social media experts who are engaged by the real estate
people. This way the personnel get firsthand information of the buyers. There are
paid advertisements on face book and Instagram. Also, they can engage the
services of a influencer on twitter. SEO and blogs as well as google ad words are
another way of engaging prospective clientele. Client engagement happens
online by the sales team through chat bots. The firsthand information is gathered,
then the prospective buyer is invited to the sales office and taken round of the
project. This plan ensures Customer engagement strategy for Real estate and is
Customer Support Services:
There is a best follow up plan of Customer engagement strategy for Real estate.
The customer support services team’s engagement with clients. They get into
action, once they get the required data of the prospective buyers. The
communication takes place and the testimonials are shared. The regular
communication to the prospects help in building relationship as well as work as a
Customer experience platform. As, buying a house is not impulsive decision. The
regular hammering will pave its way and the customer may succumb to the
persuasive conversation. The deal is stuck then.